So it’s a big deal when a current album crosses the million-selling platinum plateau, even if it takes a year to do it. In fact, only a handful of albums even actually sell a million “real” or whole copies anymore (no, literally, you can count the number of albums that were bought or downloaded a million times in 2017 with two or three fingers). ![]() It’s just that a million “units” doesn’t necessarily mean that a million actual (whole) albums were downloaded or physically purchased like it used to. In the 21st century, a platinum certification for an album still means that a million units were consumed.
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